“We’re able to view just everything that they do,” Bill Diggins, U.S. chief for the Verizon Wireless marketing initiative, told an industry conference earlier this year. “And that’s really where data is going today. Data is the new oil.“
While not new to anyone in the IT Services industry, anyone in touch with IT administration knows just how much we can deduce with advanced real time monitoring tools…it’s a good reminder as to the motivations at play in the open market at the consumer and B2B level. The knowledge of what happens on the network is the first step. Manipulation or redirection of what happens on the network is the business goal for many network owners. (think Netflix vs Comcast, net neutrality, etc…). Those who successfully gain these advantages have major advantages over competitors and anyone looking to bring new services or component services to market (think twitter, vimeo, youtube, pastebin, scribd…any service that allows embedding as a primary or secondary means of presentation).
It’ll be interesting to see what happens with this. This is the first time in my memory an executive in the network services player has openly admitted the value of the data in such simple terms. While this is generally the goal of any private network, it appears that some private network principles are being applied to the open network
But that’s really what is at stake now…data is the new oil.